You know that person on set who’s calm in chaos, obsessed with the story, and somehow still laughing at hour 14? That’s me.

I’ve spent over 13 years producing unscripted TV — more than 300 hours of it — for networks like HGTV, Hulu, MTV, A+E, Bravo, CNBC, History, TLC, and others I can’t name because of NDAs (you know how it is). I’m a storyteller at heart, always chasing what’s real: the raw moments, the weird quirks, the honest emotion. I love figuring out what makes people tick and turning it into something watchable, memorable, and just the right amount of messy.

But storytelling is just one piece of the puzzle. I’m also a master of making things happen. Juggling budgets, managing crews, overseeing field shoots, working with all kinds of talent — from unpredictable first-timers to seasoned hosts and pulling everything together in post. I thrive in the chaos of production, where tight deadlines, moving targets and last minute surprises are just part of the fun. I’m hands-on, team-first, and all about finding the sweet spot between structure and spontaneity.

TV will always be my foundation, but I’ve realized my real sweet spot is where entertainment and brand storytelling collide. I’ve turned national retailers into the heroes of full-scale renovations, snuck products into the plot (without making it feel like an ad), and built scenes where the brand became its own character. And honestly? That’s the stuff I can’t get enough of. Figuring out where a brand naturally clicks into the story without killing the vibe? I’m all in.

Those same instincts now fuel the kind of content and campaigns I want to create. Let’s make something people won’t scroll past.